Design for delight

Delight. Surprise. Joy.

These are not usually words that are used when talking about web design. We believe that they should be. Time-lines, budgets and even business goals can often overshadow the benefit of designing for moments of delight.

However, there are two genuine benefits to adding a little joy to your users’ experience:

• generating excitement about your product and brand, leading to increased engagement
• something memorable that people will want to share, be part of and tell others about

It is the special moments in your site that bring a smile to the user’s face, makes them laugh or just feel secure and confident in their actions. Never underestimate the power of delight to improve the user’s experience.

The service industry has known this secret forever. There is a very short space of time to shape the experience for the customer. Every second that your customers are on your website or viewing you promotional materials count. It is our job to make sure that your customer is pleasantly surprised by the little extras: the attention to details, speed of service or some extra, unexpected “wow”. If your customer walks away feeling like you have paid a little extra attention paid to them, you can guarantee they will be back and most likely will tell their friends about your business as well.

Spending time on the extras of your site is something we firmly believe can make the difference to making a sale or getting that initial enquiry. Your website and promotional materials represent your company when you are not there and Zero Dot Nine make sure that they will give the best possible impression.

As they say, “The devil’s in the details”. We’re not the devil, but we love the details!